What Twitter thought of ‘Marketing people and content people: It’s complicated’ at CS Forum

I love presenting at conferences. Love it. I love picking a topic and spending hours thinking about it. I love having a reason to read up on stuff that interests me. I love that when you say to someone, “I’m working on a talk and I’d like to hear your thoughts on [topic x]”, they almost always give up time for a chat. At events, being a speaker is a great way to meet people. At CS Forum (which was great, by the way), someone found me during a coffee break and opened with, “Hi, you made me really angry,” but with a smile on her face. I love seeing and hearing reactions to what I present. I love it all.

Except the post-conference wrap up blog post. I don’t love that bit. It’s hard, and it takes longer than I want it to, and especially after the best conferences, it drags back the post-event blues that you get for a couple of days afterwards.

Last week I was at CS Forum with a presentation called ‘Marketing people and content people: It’s complicated’. It was a brilliant conference. My talk was fun. It seemed like people got something out of it, which is the result you want as a speaker. The slides are embedded at the bottom of this post. Continue reading

Calling all marketing people who work with content people, and all content people who work with marketing people

Update: I wrote this post and survey with last year’s CS Forum in mind, but this year I’m bringing this talk to Confab Central in June! Between now and then I’d love as many contributions as I can get.

If you work in marketing, or with content, you can tell me all about it and help me with a cool thing I’m doing. Please?

Awesome news: I’m speakingI spoke at CS Forum in Melbourne, this October! last year! I’m I was really stoked to be in the line-up again after four years, and only slightly intimidated by the company I‘mwas in.

Even awesomer, this June I’ll be at Confab Central with the latest version of the same talk, which is called Content people and marketing people: It’s complicated. The idea came from the way I’ve worked as a content guy in three companies, each with very different ways of structuring their marketing and content/digital functions, but none of which seem ideal.1 Is this relationship destined to be painful, or are there ways to make it work? I want to ask around, find out, and tell a big roomful of people all about it.

Continue reading

The mess we’re (not) in: Content strategy in the corporate world

I’m in Cape Town for CS Forum 2012. It’s great. Even better, I’m here to speak at CS Forum 2012. That’s exciting.

For reasons I can no longer remember, I shunned Powerpoint in favour of Prezi. Here’s the resulting presentation: