When you’re a content strategist you spend a lot of time explaining what you’re not. No, I’m not an editor, nor a copywriter. Not a marketer. Not a project manager either. And I’m definitely not an SEO guy.
I take a long view of search engine optimisation, and am more than happy to leave the details to people who know more than me. Sometimes though, I get the feeling that those details are taken way more seriously than they should be. This post is my attempt to explain myself (and not make too many enemies in the process).