- Ok, fine, I’ll blog about content strategy and content marketing
- I’m an SEO cynic. Here’s why.
- Tinkering with ideas about excellence
- A working definition of content governance
- If you’re investing in brand discovery, you’d better be paying for something that makes life easier for content teams
- When someone asks a simple question about “agile”, and you try not to write a book in response
- Content Strategy, Simplified, is dead. Long live simplified content strategy.
- Tools vs expertise: A conversation about writing, processing words, and setting type
- Inter-city content strategy meetup love is quite possibly the world’s purest, and greatest, form of love
- What Twitter thought of ‘Marketing people and content people: It’s complicated’ at CS Forum
- Bots will be bots
- ’nuff said
- Calling all marketing people who work with content people, and all content people who work with marketing people
- Risk assessment: xkcd totally gets it
- Don’t “click here” – 5 ways bad link text screws up your website
- A story about a heading: Put your butt somewhere awesome
- Meetup good. Conference better?
- Content Strategist: Master of Contingencies
- Talking Author Experience with the guy who wrote the book about it
- Sticky note overload! My talk from UX Design Day
- This is what happens when I take whiteboard notes at a content strategy meetup
- I’ll be at Dunedin’s UX Design Day, October 31
- Making risk management work (4): The tools you need
- Making risk management work (3): The framework
- Making risk management work (2): Holding conversations
- Doing it wrong: Ticketmaster’s email footer
- Don’t hide bad news behind weak headings
- How to kneecap the IPCC with bad workflow
- Making risk management work (1): Roles and definitions
- Sign-off is like road works
- One thing we all know about workflow: No-one knows enough about what’s going on
- Agile development, lean UX … What about a Lean Content Manifesto?
- Webstock speaker wrap-up: Clive Thompson
- Content people: An Auckland content strategy meetup presentation
- Secret Santa 2013: How I’ve been learning about content strategy
- The site-audit double-sweep
- How 4 types of internet magic made Santa real
- Notes on content strategy and UX overlap
- The value of work, or Telling idiots how to do simple things
- The “500 words” thing
- Content strategy and UX are twins
- Web accessibility: Because even if your company doesn’t want to, it has to
- Eight simple favours you can do your readers
- How not to categorise things
- On the content strategy quad, and what’s at the core
- Someone asked me how to start learning about content strategy, and these are the four books I immediately listed
- The mess we’re (not) in: Content strategy in the corporate world
- Brief lessons from an information architecture review
- Leave minor changes out of your full content review process
- Discovering your corporation’s hidden content strategy
- Giving, and receiving, expert feedback on web copy
- Seven things new web writers need to know
- Sharing, not searching: The Atlantic’s new strategy for being found
- Writing content that’s easy to scan read
- Making link text good for the reader, good for accessibility, and good for SEO
- What you need to know before you write
- Plain language and the myth of “dumbing it down”
- General web copy needs a reading grade of 9 or less
- When sign-off bloats your word count
Content Is The WebMax Johns blogs about web content strategy. Since 2012.