Blog archive

• Content Strategy, Simplified, is dead. Long live simplified content strategy.
• Tools vs expertise: A conversation about writing, processing words, and setting type
• Inter-city content strategy meetup love is quite possibly the world’s purest, and greatest, form of love
• What Twitter thought of ‘Marketing people and content people: It’s complicated’ at CS Forum
• Bots will be bots
• ’nuff said
• Calling all marketing people who work with content people, and all content people who work with marketing people
• Risk assessment: xkcd totally gets it
• Don’t “click here” – 5 ways bad link text screws up your website
• A story about a heading: Put your butt somewhere awesome
• Meetup good. Conference better?
• Content Strategist: Master of Contingencies
• Talking Author Experience with the guy who wrote the book about it
• Sticky note overload! My talk from UX Design Day
• This is what happens when I take whiteboard notes at a content strategy meetup
• I’ll be at Dunedin’s UX Design Day, October 31
• Making risk management work (4): The tools you need
• Making risk management work (3): The framework
• Making risk management work (2): Holding conversations
• Doing it wrong: Ticketmaster’s email footer
• Don’t hide bad news behind weak headings
• How to kneecap the IPCC with bad workflow
• Making risk management work (1): Roles and definitions
• Sign-off is like road works
• One thing we all know about workflow: No-one knows enough about what’s going on
• Agile development, lean UX … What about a Lean Content Manifesto?
• Webstock speaker wrap-up: Clive Thompson
• Content people: An Auckland content strategy meetup presentation
• Secret Santa 2013: How I’ve been learning about content strategy
• The site-audit double-sweep
• How 4 types of internet magic made Santa real
• Notes on content strategy and UX overlap
• The value of work, or Telling idiots how to do simple things
• The “500 words” thing
• Content strategy and UX are twins
• Web accessibility: Because even if your company doesn’t want to, it has to
• Eight simple favours you can do your readers
• How not to categorise things
• On the content strategy quad, and what’s at the core
• Someone asked me how to start learning about content strategy, and these are the four books I immediately listed
• The mess we’re (not) in: Content strategy in the corporate world
• Brief lessons from an information architecture review
• Leave minor changes out of your full content review process
• Discovering your corporation’s hidden content strategy
• Giving, and receiving, expert feedback on web copy
• Seven things new web writers need to know
• Sharing, not searching: The Atlantic’s new strategy for being found
• Writing content that’s easy to scan read
• Making link text good for the reader, good for accessibility, and good for SEO
• What you need to know before you write
• Plain language and the myth of “dumbing it down”
• General web copy needs a reading grade of 9 or less
• When sign-off bloats your word count