Categories
Content strategy

Ok, fine, I’ll blog about content strategy and content marketing

I’ve been writing a series of posts at work lately that talk about content from all sort of different angles. They’re an attempt to gradually let people know what it is I actually do for a job. Recently I tried to answer a couple of classic old questions:

“What’s a content strategist?”

– Smart person who’s keen to learn awesome new stuff

and

“Oh, right, you mean Content Marketer.”

– Someone who wasn’t quite listening the way they could have been

So, here goes. Please think twice before you @ me.

Categories
Content strategy

I’m an SEO cynic. Here’s why.

When you’re a content strategist you spend a lot of time explaining what you’re not. No, I’m not an editor, nor a copywriter. Not a marketer. Not a project manager either. And I’m definitely not an SEO guy.

Ok Google, tell me reasons not to go overboard with SEO

I take a long view of search engine optimisation, and am more than happy to leave the details to people who know more than me. Sometimes though, I get the feeling that those details are taken way more seriously than they should be. This post is my attempt to explain myself (and not make too many enemies in the process).

Categories
Content strategy

Tinkering with ideas about excellence

I’ve been doing a bit of internal blogging at work. It’s been fun. I asked what people might want to read, and someone asked me about creating a culture of excellence in a content marketing team. Not my usual wheelhouse, but it got me thinking. Here’s what I’ve got so far.

Categories
Content strategy Governance and workflow

A working definition of content governance

I have a new job, working remotely as the Director of Content for a fast-growing tech company (SaaS, basically). I’ve come in as the workforce is clicking up somewhere between 100 and 200. This is the size where organisations outgrow workable informality. Meanwhile, as a remote team member, I’m experimenting with internal blog posts as a form of working out loud. This is the first such post that I’ve modified for Content is the Web. It started when I was asked some quite general questions about content governance. It’s a recognised weakness (because informality hasn’t been an issue yet), and it’s more or less my responsibility now. Like any good content strategist though, I ain’t touching any problem until I’ve defined the shit out of it.

Categories
Content strategy Thinkers, makers, and doers

Inter-city content strategy meetup love is quite possibly the world’s purest, and greatest, form of love

At CS Forum last year the three of us who organise Auckland Content Strategy Meetups met a lot of out counterparts from other cities. Briefly, we even shared a stage with them all. They were, and are, all lovely and brilliant people. And since that conference, a lot of inter-meetup activity has followed.

Categories
Content strategy Governance and workflow

What Twitter thought of ‘Marketing people and content people: It’s complicated’ at CS Forum

I love presenting at conferences. Love it. I love picking a topic and spending hours thinking about it. I love having a reason to read up on stuff that interests me. I love that when you say to someone, “I’m working on a talk and I’d like to hear your thoughts on [topic x]”, they almost always give up time for a chat. At events, being a speaker is a great way to meet people. At CS Forum (which was great, by the way), someone found me during a coffee break and opened with, “Hi, you made me really angry,” but with a smile on her face. I love seeing and hearing reactions to what I present. I love it all.

Except the post-conference wrap up blog post. I don’t love that bit. It’s hard, and it takes longer than I want it to, and especially after the best conferences, it drags back the post-event blues that you get for a couple of days afterwards.

Last week I was at CS Forum with a presentation called ‘Marketing people and content people: It’s complicated’. It was a brilliant conference. My talk was fun. It seemed like people got something out of it, which is the result you want as a speaker. The slides are embedded at the bottom of this post.