It takes a team of people with a range of skills and knowledge to create our web content. The way we work together and organise the tasks that go into creating content is, in sum, “workflow”. Approvals, stakeholder engagement, work-tracking and getting feedback on draft content are all aspects of workflow.
Problem is, there’s a standard form of workflow – the sign-off process – that makes it difficult to collaborate properly with all the people who contribute to making great web content. Continue reading