Content strategy

Content people: An Auckland content strategy meetup presentation

I’m one of three people who have brought Auckland content strategy meetups back to life. We started on Wednesday night, and it was fantastic. I gave a short talk about “content people”, which was based on my ‘Content strategy and UX are twins’ post from last year.

It’s the first thing I’ve ever added to SlideShare, too, so this is just a big ol’ week of firsts. Excitementness!

Web content people – who we are, what we do, who we're like from Max Johns


I leaned heavily on some wonderful research by the wonderful Richard Ingram. His diagram of content strategy’s well-trodden paths is from his 2011 CS Forum talk, ‘How did we all get here?’. The video is well worth a watch.

On the UX side, Neilsen Norman Group’s User Experience Career Advice is the most thorough work of its kind that I’ve seen. If you don’t already get Jakob Neilsen’s Alertbox emails, you’re missing out.

Update, Feb 11: I just saw the typo (or entirely missing word, ahem) in this slide deck, and now I hate myself.

By Max Johns

Content strategist and web writer.