Content strategy

How not to categorise things

I’m not going to name the restaurant website that I found this on because I like them too much, but:

Two options: Show all and uncateogrised.

Since there are only 14 items on the restaurant’s menu, they don’t need a lot of categorisaton. (A split between food and drink might be a good start, though. Just a thought.)

But if you have uncategorised data, don’t offer the useless option to sort by category. Hide it. Otherwise people might write snarky blog posts about you.

By Max Johns

Content strategist and web writer.

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