Blog Secret Santa is back for 2014. Registrations are open until 5 December at blogsecretsanta.com.
This is a story about Santa, and about content strategy, and about community and giving. It starts with a joke.
Hey, content strategist neglecting your blog! How about Blog Secret Santa! Because I'd much rather guest on your blog than write for my own.
— Margot Bloomstein (@mbloomstein) October 31, 2013
Depending on how you like your time zones, it was either October 31 or November 1 when Margot Bloomstein tweeted this. I can most definitely attest that she is far from the only content strategist who doesn’t feel like she’s blogging enough. So, quickly tweet a joke about it and move on, right?
@mbloomstein This is the best idea EVER.
— Jeff Eaton (@eaton) October 31, 2013
— Lisa Barone (@LisaBarone) October 31, 2013
Turns out people liked the idea, joke or not.
Internet magic 1: If you say something smart enough, even accidentally, people will pick up on it.
So, a quick Twitter conversation about how that would be kind of cool, and then we all go back to whatever we were doing, right?
— Ben Chadfield (@benchadfield) November 1, 2013
Next thing I know, it’s three days later and Ben definitely wasn’t joking:
— Ben Chadfield (@benchadfield) November 4, 2013
Internet magic 2: People who like building stuff will build stuff, just because they can.
And before you could say, “why is any of this happening?!”, Blog Secret Santa was alive. So, build something to prove it can be done, and leave it at that, right?
Of course not.
Registrations are open for the next fortnight! Content strategists of the world, let's secretly write blog posts for each other.
— Blog Secret Santa (@blogsecretsanta) November 20, 2013
If you’d told me last month that I was going to become Twitter’s very own content-strategy-blogging-centric Santa, I would have…okay, I don’t know what I would have done. Because, who would predict that future for anyone? It’s ridiculous.
Internet magic 3: When you’re a little bit involved in something, it’s really easy – and fun – to join right in. Even if you’re not sure whether anyone else will.
@mbloomstein Now we just need that whole "if you build it, they will come" thing to happen…
— Max Johns (@MxDEJ) November 20, 2013
Internet magic 4: Community!
Of course other people – real life people, from all over the world – are joining in.
— Melanie Seibert (@melanie_seibert) November 20, 2013
GUYS, I DID IT, I signed up for @blogsecretsanta. Oh, wait. Was that supposed to be a secret?
— Content Strategist (@DiaryCS) November 22, 2013
— Corey Vilhauer (@MrVilhauer) November 20, 2013
(Ok, it’d be better if that last one didn’t show the what Corey was replying to, but still.)
As I write we have 43 people registered (
we’ll be open until December 4). There are still a few days before we let everyone know who they’ll be secretly blogging for. So long as the internet stays magic enough, they’ll all do the hard part, too, and write a post as Secret Santa. I can’t wait to combine internet magic and Christmas magic, and see dozens of secret posts springing up all over the internet.
Want to help make internet magic?