Update: I wrote this post and survey with last year’s CS Forum in mind, but this year I’m bringing this talk to Confab Central in June! Between now and then I’d love as many contributions as I can get.
If you work in marketing, or with content, you can tell me all about it and help me with a cool thing I’m doing. Please?
called Content people and marketing people: It’s complicated. The idea came from the way I’ve worked as a content guy in three companies, each with very different ways of structuring their marketing and content/digital functions, but none of which seem ideal.1 Is this relationship destined to be painful, or are there ways to make it work? I want to ask around, find out, and tell a big roomful of people all about it.