Risk management: Content workflow without painful sign-off
This series of posts introduces an approach that can completely replace the broken, slow sign-off process that you’re probably using now. Over a number of posts I cover what’s wrong with sign-off as most companies run it today, then build up a full picture of risk management. The result is a system that is more collaborative, more informative, better for content, and less frustrating for everyone.
I discovered risk management (and ended up as a risk manager) when I worked for the New Zealand Defence Force (I was a civilian, not a soldier, and still get asked if I was actually a spy*). The military has given the business and management worlds a lot of terms (like “strategy”) and approaches. Risk management ought to be next.
I first mentioned risk management in the context of content strategy as an aside during my presentation at CS Forum 2012, about corporate content strategy. If you take a look at that talk material, it starts at position 52/79.
- Sign-off is like road works. It’s slow, and the steps are poorly coordinated.
- In a typical sign-off process, no-one knows enough about what’s going on. By only approaching people for sign-off, we involve them too late and don’t get the most out of our relationship with them.
The solution: Risk management
- Making risk management work (1): Roles and definitions
- Making risk management work (2): Holding conversations
- Making risk management work (3): The framework
- Making risk management work (4): The tools you need
*No, I wasn’t actually a spy. But I would say that, wouldn’t I?