Blog Secret Santa is back for 2014. Registrations are open until 5 December at blogsecretsanta.com.
This is a story about Santa, and about content strategy, and about community and giving. It starts with a joke.
Hey, content strategist neglecting your blog! How about Blog Secret Santa! Because I'd much rather guest on your blog than write for my own.
— Margot Bloomstein (@mbloomstein) October 31, 2013
Depending on how you like your time zones, it was either October 31 or November 1 when Margot Bloomstein tweeted this. I can most definitely attest that she is far from the only content strategist who doesn’t feel like she’s blogging enough. So, quickly tweet a joke about it and move on, right?
Wrong. Continue reading