Content strategy

How 4 types of internet magic made Santa real

Blog Secret Santa is back for 2014. Registrations are open until 5 December at

This is a story about Santa, and about content strategy, and about community and giving. It starts with a joke.

Depending on how you like your time zones, it was either October 31 or November 1 when Margot Bloomstein tweeted this. I can most definitely attest that she is far from the only content strategist who doesn’t feel like she’s blogging enough. So, quickly tweet a joke about it and move on, right?