Categories
Web writing

Don’t “click here” – 5 ways bad link text screws up your website

I quickly pulled these screenshots out of a presentation I gave a few days ago, so I apologise for the haphazard borders. Hey, I never said I’m a designer…

Using “click here”, or similar words, as link text is a bad habit for a lot of reasons. But if you want to annoy people, here are five great things this lazy link text can do for you:

1. Make it impossible for people to differentiate things, no matter how unique they really are

When The Economist publishes two articles about the same event in a single edition, you know it’s a big deal. Unfortunately, when their summary of the week’s news invites you to “see here and here”, you can’t tell which article tells you about the make-up of Nigeria’s newly-elected parliament, and which one gives the life-so-far story of the ex-dictator that the people just elected.

Categories
Web writing

Doing it wrong: Ticketmaster’s email footer

Today’s example of how not to do things comes from Ticketmaster’s email footer, which has a delightful dark grey on black thing going on.

ticketmaster

Categories
Web writing

Making link text good for the reader, good for accessibility, and good for SEO

It’s easy to create hyperlinks that say “click here”, or “find out more”, but you need to do better. Writing links that say more about themselves is better for your readers, makes your content more accessible, and makes your page more appealing to search engines.