Web writing

Doing it wrong: Ticketmaster’s email footer

Today’s example of how not to do things comes from Ticketmaster’s email footer, which has a delightful dark grey on black thing going on.


At least the link text is visible. Unfortunately, in the first case that text is “click here”.

What could they be hiding? Let’s look at that again:




Part two: If you’re going to be inaccessible, you might as well be funny

Ok, so I just bought tickets from Ticketmaster. But I had to decode this wonderful CAPTCHA first.

CAPTCHA text: technicolor yawn

By Max Johns

Content strategist and web writer.

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